I understand that many people and businesses are using social media to “drive traffic” and “raise visibility.” I agree with that. It’s part of what I do.
That said, I think those same people and companies are missing the larger point — Social Media is About Engagement. Kind of the social media equivalent of “It’s About the Economy Stupid.”
For the most part, I follow people on Twitter with whom I want to have a conversation. I’m grateful and appreciative that many of them feel the same, which leads to some great exchanges. Or, as great as they can be in 140 characters!
So, stop the “blah blah blah” and start inquiring, replying and engaging.